Sales & Marketing
Training & Development
PCs & Servers
Imaging & Printing
Local Vision for SME advertising
Jun 21, 2007 7:00 AM
Location-based advertising being promoted for the SME market.
Sydney-based advertising company, Local Vision, is promoting a range of new ‘location-based’ advertising solutions designed specifically for the SME market.
In the form of an electronic billboard, SME users can book their advertising online where they will also decide which location they’d prefer from a supplied list, with costs starting at approximately $2 per day.
“Over 80 percent of the customers served by many SMEs are located within a 5km radius around the business, and yet no effective targeted system exists for creating a sustained brand for a business within their own community,” said Local Vision managing director, Shubber Ali, in a press statement.
According to Ali, 80 percent of the economy is made up of SMEs, yet there is little or no advertising representation for this sector.
“The market research came from a study I'd originally done when I was a manager with KPMG's technology group in the US,” Ali told iTnews. “The smaller businesses simply do not have the budgets or scale to be of interest to most traditional media (TV, internet, print) outside of the local papers and the like.”
The privately-owned company was set-up in 2006 and has already installed digital display screens in the Sydney CBD, the Eastern Suburbs of Sydney and the Northern Sydney suburb of Chatswood.
“One-off advertising, in local papers or magazines, is ineffective because they are rarely seen and not repeated,” said Ali.
Local Vision’s screens are placed in ‘hot spots’ such as cafes where people spend time. The screens operate on a cycle basis with the paid advertising flashing up approximately every 10 minutes throughout the working day, interspersed with news, public transport schedules and horoscopes.
The public transport information is supplied by the government, news and sports comes from News Digital Media (part of News Corp), and weather is supplied by The Weather Channel.
“Businesses are constantly being extorted into paying simply to get a basic listing in a phone directory or on a website. We say the time is for that to end. Any small business that advertises with us, even for a single day, gets listed in our directory, with no ongoing cost,” said Ali.
The Local Vision directory will be available from next week at www.localvision.com.au
The company has established an Advisory Board with some high-profile Australian executives including John McGrath and Clifford Rosenberg.
Local Vision’s aim is to install 150 digital display screens in Sydney, Brisbane and Melbourne by the end of the year.
Reproting by: Sarah Falson, Online Editor - iTNews.
Follow us on
Meet small businesses in need of IT help
Aussie Internet sales up 25 percent: ABS
Google named in alleged AdBlock whitelist
Shoretel takes channel from SME to enterprise
Microsoft warns free Windows 10 offer expires soon
Verizon staff enter fourth week of strike
Nextgen to distribute Actifio's data virtualisation
FireEye changes CEO after cutting revenue forecast
Mobile resellers granted three years mercy for roaming rules
Send us your tips
You must be a registered member of CRN to post a comment.
Click here to login
Click here to register
Harvey Norman acquires Mac1 from Dick Smith
Apple reseller changes hands again.
CSC Australia adds 350 staff after $846m acquisition
Global deal follows UXC buyout.
David Shein sells Sydney waterfront houses in $70m deal: report
ComTech, Dimension Data veteran involved in Vaucluse mega-sale.
Sign up to receive CRN email bulletins
SMS chief falls on sword, consulting arm shrinks
Michael Dell reveals new name for merged Dell-EMC
Here are the top 50 technology startups in Australia
Dick Smith reopens under Kogan
JB Hi-Fi enterprise services head departs in reshuffle
Powered by Disqus
Meeting which tech founder would leave you most starstruck?
Larry Page / Sergey Brin
view previous polls »
Powered by Disqus
CRN Magazine looks in-depth at the emerging issues and developments for the channel, and provides insight, analysis and strategic information to help resellers better run their businesses.
What's in this issue?
Most popular tech stories
7 accounting packages for Australian small businesses compared: including MYOB, QuickBooks Online, Reckon, Xero
How do I make sure my email is properly synced between all my computers?
Tip: Your shop can use a smartphone instead of an EFTPOS terminal
Do you know these 12 eBay tips?
How long will a UPS keep your computers on if the lights go out?
Photos: A look inside an NBN exchange
Gumtree hacked, user details stolen
TPG buying highest speed NBN wholesale services
The NBN is about to run out of money
IBM Australia's profit falls 60 percent
Top 25 fantasy games of all time
How to: How much RAM do you really need?
In the game of thrones, you win or you die - and Foxtel will lose
Top 15 obscure video game consoles for collectors
Review: Dell's XPS 15 is on the best Windows 10 laptops we've seen
There has never, ever been a better time to be a PC gamer
20 key tips for succeeding at Rainbow Six Siege
Star Wars original trilogy heroes and villains
What to expect from Rainbow Six Siege’s new Dust Line operators
Valve reveals new anti-cheating policy
PC & Tech Authority
nextmedia Pty Ltd
. All rights reserved. This material may not be published, broadcast, rewritten or redistributed in any form without prior authorisation.
Your use of this website constitutes acceptance of nextmedia's
Terms & Conditions
Login to CRN
Email or Username:
* Email or Username required
* Password required
Forgot your password?
Don't have an account? Register now!
To request a
, enter the email address linked to your CRN account and we'll send one to you.
* Email required
* Invalid Email address
* Invalid Email address
Click here to return to Login Form
comments powered by Disqus.