IBM courts Hollywood in green crusade

By Guy Dixon on Dec 14, 2007 6:13 AM
Filed under Hardware

IBM has found another means of touting its green credentials, this time enlisting the support of representatives from the media and entertainment industry.

At yesterday’s Hollywood Goes Green conference IBM claimed it could help media and entertainment companies to significantly reduce the environmental impact of their IT operations, bringing cost savings by the end of the decade.

The company outlined its vision to help companies that create special effects, animation and rich media entertainment to increase their computing power and performance, without needing to build new data centres.

The move is the latest in a series of initiatives aimed at promoting Project Big Green, which the company claims will increase computing capacity by a factor of 10 by 2010, without resorting to energy guzzling data centres.

"IBM clients around the world are increasingly expressing concern over their growing need for energy and the associated costs, but the issue is becoming particularly acute for media and entertainment companies because they rely so heavily on high performance technologies to deliver their content," said Jim Gargan, vice president, brand management, IBM BladeCenter and System x.

 
Follow us on Facebook and Twitter
 

Copyright ©v3.co.uk

Promo

IBM courts Hollywood in green crusade
 
 
 
 
 
Top Stories
Datacom wins school deal as Ruckus beats Xirrus
Wireless vendors go head-to-head.
 
Harvey Norman closes five stores, rakes in $270m profit
Cuts franchise support by $22 million.
 
Inabox to help partners acquire "struggling" rivals
Emulating TPG and Vocus by plotting small-scale rollups.
 
Sign up to receive CRN email bulletins
   FOLLOW US...
Polls
Which distributor's cloud marketplace will be most successful?






Latest Comments
CRN Magazine

Issue: 340 | July 2015

CRN Magazine looks in-depth at the emerging issues and developments for the channel, and provides insight, analysis and strategic information to help resellers better run their businesses.