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Microsoft targets cloud partners with BPOS incentives 
Software , Services
Microsoft targets cloud partners with BPOS incentives
Mar 10, 2010
Microsoft unveils new partner tools.
 
Ingram appoints marketing director  
Software , Services , Hardware , Networking , Sales & Marketing
Ingram appoints marketing director
Negar Salek Feb 16, 2010
From vendor to distie.
 
IBM outlines midmarket channel strategy for 2010 
Hardware , Services , Software
IBM outlines midmarket channel strategy for 2010
Rick Whiting Jan 13, 2010
Preassembled systems and new spending for marketing and demand-generation is on tap.
 
Yachties offered SMS updates on Sydney to Hobart 
Strategy
Yachties offered SMS updates on Sydney to Hobart
Nate Cochrane Nov 25, 2009
All aboard the SMS Sydney to Hobart.
 
Booming AVG goes viral to boost its 2,600 resellers 
Security , Software , Sales & Marketing , Finance
Booming AVG goes viral to boost its 2,600 resellers
Munir Kotadia Nov 11, 2009
More than 60 percent growth last year.
 
Symantec blasts McAfee partners with guerilla marketing 
Software , Security , Sales & Marketing , Strategy
Symantec blasts McAfee partners with guerilla marketing
Kevin McLaughlin Oct 7, 2009
Yellow. Everywhere.
 
Webjet buys into intelligent email software 
Strategy
Webjet buys into intelligent email software
Jul 28, 2009
Wants email marketing to rival search engine effectiveness.
 
Connect09 Australia offers marketing resource kit 
Sales & Marketing
Connect09 Australia offers marketing resource kit
Jul 8, 2009
Attendees at this year’s Connect 09 Australia conference will be exclusively offered a suite of self-help marketing resources entitled FutureProof Kit.
 
ES Wigg & Son turns 160 
Hardware
ES Wigg & Son turns 160
Jun 29, 2009
Mailing industry icon ES Wigg & Son celebrated its 160-year anniversary this week, with the Adelaide business still owned and operated by the fifth generation descendants of ...
 
What's your Cisco Partner Summit wish list? 
Technology
What's your Cisco Partner Summit wish list?
Andrew R Jun 1, 2009
With Cisco's Partner Summit kicking off Tuesday, partners talk about what they'd like to see and hear at the event.
 
Q&A: Lexar increases channel marketing promotions 
Finance
Q&A: Lexar increases channel marketing promotions
Jenny Eagle Apr 22, 2009
Lexar Media has experienced quarter-on-quarter growth across all memory format categories (SD, CF, MS, MicroSD, M2 and USB) despite the global economic downturn.
 
Canon snaps up marketing manager 
Training & Development
Canon snaps up marketing manager
Apr 16, 2009
Canon Australia has hired Craig Manson as senior general manager for Marketing.
 
Fuji Xerox replaces channel marketing role 
Hardware
Fuji Xerox replaces channel marketing role
Mar 27, 2009
Fuji Xerox Printers has appointed Brad Monsbourgh as communications manager for Asia Pacific and China.
 
Google cuts 200 jobs from sales and marketing 
Software
Google cuts 200 jobs from sales and marketing
Iain Thomson Mar 27, 2009
Recession bites deep.
 
Ingram Expotech: Trend Micro's new channel marketing manager meets partners 
Security
Ingram Expotech: Trend Micro's new channel marketing manager meets partners
Jenny Eagle Mar 17, 2009
Trend Micro's new channel marketing manager, Vanessa McCamley talks to CRN about her new role after joining the company five weeks ago.
 
Brand awareness: Lenovo co-marketing tool on tap for April 
Hardware
Brand awareness: Lenovo co-marketing tool on tap for April
Brian Kraemer Feb 24, 2009
Based on partner feedback, Lenovo is launching a channel Co-Marketing Tool that will be available April 1.
 
Obama's digital kingmaker advises Aussies to get "real" 
Mobility
Obama's digital kingmaker advises Aussies to get "real"
Nate Cochrane Feb 14, 2009
It's time to drop the corporate-speak to start dealing with your supporters, customers and partners like human beings.
 
Interactive Intelligence appoints A/NZ marketing executive  
Voice & Data , Networking
Interactive Intelligence appoints A/NZ marketing executive
Jan 19, 2009
Interactive Intelligence has taken on Constantine Nicholas as its A/NZ marketing executive based in Sydney.
 
Vodafone buys more SAS software 
Software
Vodafone buys more SAS software
Oct 30, 2008
Vodafone Australia is hoping a move to SAS analytics software will help it cut its multi-million dollar direct marketing costs by as much as 30 percent.
 
Mozilla creates marketing contest (and there's a cash prize) 
Software
Mozilla creates marketing contest (and there's a cash prize)
Brian Kraemer Oct 1, 2008
Mozilla, the maker of Firefox, launch an open-source retention marketing competition.
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CRN Magazine

Issue: 277 | March, 2010

CRN Magazine looks in-depth at the emerging issues and developments for the Channel, and provides insight, analysis and strategic information to help resellers better run their businesses.