A group of Australian-based IT consultant have banded together to form a customer relationship management consultancy firm called eSavvy.
David Goad, managing director at eSavvy told CRN the company was created to specialise in the consultation and integration of Microsoft Dynamic's CRM product.
Goad said he left his position as regional sales director for Microsoft Dynamics CRM Asia Pacific to bring together consultants with previous experience in the implementation of Microsoft Dynamics CRM.
"The economic downturn changed the dynamics of the CRM software landscape," said Goad. "Microsoft Dynamics CRM was first created for mid-market companies however the product is now being used at the enterprise level."
He believed large organisations were moving away from products sold by CRM giants like, Siebel and Salesforce.com.
"Siebel's expensive and large organisations are looking at value for money products," said Goad. "Dynamic CRM's SaaS model also made the product more attractive to users."
However the interest in Microsoft's product from the higher end of town has created a gap in the software giant's channel partners, Goad said.
"There's a need for Dynamic CRM enterprise consultants because the majority of Microsoft partners cater to the mid-market companies," he said.
eSavvy's management team includes; Andrew Mee, chief technical architect; Marcus Elias, practice manager; Fred Yasmine, marketing and business Manager; Nick Maley, sales manager; and will be lead by Goad as MD.
The team also have experience in business application implementations in large enterprises and was skilled in the areas of technology, business process re-engineering, sales and service strategy, Goad said.