Trend Micro's chief executive officer and self -confessed "tech geek" Eva Chen caught up with CRN during her recent Sydney visit to discuss her company's virtualisation security strategy and her aim to make Trend Mirco the No.1 player in cloud security. She urged partners to join in for the ride.
CRN: What is Trend Micro focused on today?
Eva Chen: We want to be cloud security No.1 and we have four areas we look at.
Infrastructure security and a focus on virtualisation.
Data centric protection especially in the data centre.
Cloud reputation protection to provide the compliance application protection.
End point protection
Right now, the whole infrastructure has changed and lots of our partners have also changed focus. Virtualisation is a new area of focus and the end-point which is not traditional end-point anymore.
CRN: What would you ilke to see from your partners?
EC: We have a lot strategic new products and initiatives and we want to make sure we align our strategy with theirs; vision sharing is important.
We're focused on virtualisation, that's where the market is right now; it's already happening. A lot of customers are virtualising their servers and are thinking about their virtual desktop infrastructure.
A lot of channel partners need to give their customers are total solution; you cannot move to virtualisation without considering security. Secondly, it increases the total deal size. Because not only are you selling the virtualisation you're selling security and you're providing consulting deployment services. You can increase your customer's satisfaction because they can utilise one host for more virtual servers.
Trend Micro has the best product that's already integrated with VMware that can really improve the performace of the VM with security on the same host.
CRN: Are you still involved in product development.
EC: Yes, that' s the technical geek inside me.
CRN: What about competitors such as Kaspersky are they competing directly with you?
EC: We are always competitive with Kaspersky in the consumer space. They are very aggressive in the consumer and retail market also with pricing and rebates. But our new initiatives, such as server and data centre security, we don't see competition for them from traditional anti-virus providers.
CRN: What threats will dominate this year?
EC: The targeted attack. Nasdaq's trading desk was recently infected. They belive it was somebody targeting them to get insider information. Stuxnet was a targeted attack against [Iran's nuclear] infrastructure. There's a need to understand a customer's environment, to match our knowledge [to their needs] and understand the patch levels, the network behaviour. You need to know the network connection and you need to know [what is] inside the content.
CRN: You have an Android security product what's the mobile smartphone threat?
EC: Actually, it's not a really popular threat but we usually see an indication that if the hacker has a business model that means they're starting to write [that attack]. We're starting to see the business model.