Amazon will open up to 400 bookstores: report

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Amazon will open up to 400 bookstores: report

9:50am Thursday 4 Feb 2016 AEST: updated with Sandeep Mathrani's retraction


Amazon plans to open up to 400 physical bookstores, an executive of a major US mall operator said on Tuesday.

Amazon dipped its toe into the waters of brick-and-mortar stores with the opening of a bookstore in its home city of Seattle in November. An expansion of bookstores, which the company has not confirmed, would be a surprise reversal from the online retailer credited with driving physical booksellers out of business.

"You've got Amazon opening brick-and-mortar bookstores and their goal is to open, as I understand, 300 to 400 bookstores," Sandeep Mathrani, chief executive of General Growth Properties, said on Tuesday, responding to an analyst's question after it reported earnings.

On the call, Mathrani compared Amazon's plans to similar moves by eyeware company Warby Parker or men's clothing retailer Bonobos, both of which opened physical stores after finding success online.

An Amazon spokeswoman said the company does not comment on "rumours and speculation".

Before branching out to offer everything from fresh groceries to original TV programming, Amazon got its start as a bookseller 20 years ago. It has since revolutionised the publishing industry by introducing its popular e-reader, the Kindle.

Amazon's bookstore in Seattle carries books selected based on customer ratings and popularity on Amazon.com. The storefront also provides a space for visitors to test-drive Amazon's Kindle, Fire TV and other devices.

Any move by Amazon to expand stores would further antagonise long-time rivals like Barnes & Noble, the largest US bookstore chain, which operated 640 bookstores across the United States as of January. Shares of Barnes & Noble fell more than 5 percent on Tuesday.

The Wall Street Journal first reported Mathrani's comments on Tuesday.

Kevin Berry, vice president of investor relations at General Growth Properties, declined to comment beyond what was said during the conference call.

On Thursday morning Australian time, Mathrani backtracked from his comments, with General Growth Properties realsing a statement that read: "Chief executive officer Sandeep Mathrani has indicated that a statement he made concerning Amazon during GGP's earnings conference call held on February 2, 2016, was not intended to represent Amazon's plans."

Reporting by Ismail Shakil in Bengaluru and Mari Saito in San Francisco; Editing by Savio D'Souza, Robin Paxton and Leslie Adler

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