Apple: we never misled Australians

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Apple: we never misled Australians

Three weeks after the Australian Competition and Consumer Commission claimed Apple's new iPad was falsely advertised as being 4G-compatible, Apple has said it never misled Australian customers about the tablet's Wi-Fi capabilities.

Apple Insider reported Friday that Apple denied having deceptively branded its new iPad as being compatible with Australian "WiFi + 4G" networks. Apple filed a defense in Australia's Federal Court suggesting that it is Australia's wireless networks - not the new iPad - that are mislabeled.

According to the report, Apple argued Australia's existing 3G networks from Telstra, Optus and Vodafone can be called "4G networks in accordance with the accepted industry and regulatory use of the descriptor '4G.' "

The third-generation iPad uses either 700MHz or 2,100MHz frequencies to connect with 4G networks. Australian telco operators Telstra, Optus and Vodafone rely on the 2,100MHz band but market it as 3G.

Apple claims its messaging was clear from the start that the new iPad would not be compatible with what Telstra defines as "4G."

"There was at all material times information widely published in Australia which informed consumers that the iPad with WiFi + 4G was not compatible with Telstra's 4G LTE network," the company said.

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The Australian Competition and Consumer Commission first accused Apple of deceptive branding in late March, a move that prompted the company to offer refunds to any dissatisfied Australian customers that had purchased the new tablet.

Apple also was asked to post a disclaimer in its local retail stores and websites stating, "This product supports very fast cellular networks. It is not compatible with current Australian 4G LTE networks and Wi-Max networks."

Apple and the Australian Competition and Consumer Commission are expected to resolve the dispute in a full court hearing scheduled for May.

This article originally appeared at

Copyright © 2016 The Channel Company, LLC. All rights reserved.

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