Global printing retailer Cartridge World has signed an agreement with printer manufacturer OKI to resell its devices in its 200 stores around Australia and New Zealand.
Cartridge World stores sells a large range of hardware and consumables for homes, offices and schools. The reseller has a total of 1450 stores in 56 countries.
Tony Kernahan, Cartridge World chief executive Australia and New Zealand, said: "OKI’s products are very reliable and their breadth of range enables us to offer new feature functionality not currently available through our channel."
According to Kernahan, OKI presents an opportunity in the SME market "where the big copier people don’t tend to play but where the OKI range is actually very attractive".
OKI Data Australia and New Zealand Oceanic sales manager Greg Mikaelian said: "Cartridge World’s breadth of franchise network as well as their professional, consultative and support services, ensures customers will receive maximum return on their OKI investment."
Cartridge World currently offers Canon, OKI and Samsung printers.