Fuji Xeroes in on rivals with 'revolutionary' new printer

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Fuji Xeroes in on rivals with 'revolutionary' new printer

Fuji Xerox claims to have blown its competitors out of the water with the launch of what it said is an ‘unrivalled’ new flagship printer targeted at large businesses and the creative and design markets.

The company today took the wraps of three new printers including the Phaser 7800, a colour printer which Fuji Xerox said is unmatched in the market due to its ability to print commercial quality materials.

Product sourcing manager Michael Johnson told CRN large businesses would no longer have to rely on outsourcing their printing.

“We like to call it ‘in-sourcing’.” he said. “They can now bring all their printing in house and still meet revenue.”

The Phaser 7800, along with the Phaser 6700 colour printer and WorkCentre 3550 monochrome multifunction printer, will be launched early next month. The flagship ‘gold standard’ 7800 will start from $6999, with configurations running up to $12,000; the 6700 is set at $3499 and the WorkCentre 3350 will retail for $1099. 

Fuji Xerox will hold the first of several training days tomorrow for the 12 partners already on board. The range will be sold solely through authorised channel partners and resellers.

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