Telstra is partnering with streaming platform Roku to launch Telstra TV, offering customers the three leading subscription video on-demand services, Presto, Stan and Netflix.
The service will be available in September, with pricing not yet disclosed.
Telstra TV will also offer catch-up TV and new release movies from BigPond Movies, joining the telco's existing entertainment services, which include TBox and Foxtel.
Joe Pollard, Telstra's GMD Media and Marketing, said: "Australians have enthusiastically embraced video streaming as an entertainment platform and Telstra TV will differentiate Telstra as a provider of streaming content.
“Rather than restrict our customers’ choices, we want to host all the popular streaming video services on our platforms and make it easy for them to get all the content they want in the one place."
The deal sees Telstra bring Roku technology to Australia. Roku manufactures the Roku Streaming Stick, which competes with rival products such as Apple TV and Google Chromecast.
Roku's players and streaming technology are already available in the US, Canada and UK.
Telstra's triple threat, combining not just Netflix but Foxtel-Seven service Presto and Stan, a joint venture of Nine Entertainment Co and Fairfax Media, could see the telco win back share of burgeoning streaming TV market.
Rival ISPs iiNet and Optus have been fighting for customers via generous Netflix deals.
“We are already the network of choice for video for many customers around Australia and the demand for video content will only increase the need for superior networks to deliver this content,” Pollard added.