A new revolution: channel profitability and transformation in the cloud

Cloud has emerged as one of the most talked about, hypothesised and hyped-up technologies in recent years.  It is early in its maturity cycle but is fast becoming one of the most transformational technologies we have seen in the past 30 years. But how do channel partners live beyond the hype and use cloud to transform their own organisations? This whitepaper outlines what a partner needs to be successful and profitable in the cloud market and how distribution is the logical integration point in the digital value chain.

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