Helen Frost

Recent articles by Helen Frost

Media Training 101

Media Training 101

Media Training 101: How to be prepared to face the media.
Helen Frost Oct 19 2020, 10:34AM
What is PR and why does your organisation need it?

What is PR and why does your organisation need it?

Public Relations or PR is defined as deliberately controlling the spread of information about your company or service.
Helen Frost Sep 29 2020, 2:01PM Marketing
5 do’s and don’ts when marketing your business

5 do’s and don’ts when marketing your business

Marketing can ensure the success of a company or drive customers away.
Helen Frost Sep 29 2020, 1:48PM Marketing
How NOT to do PR

How NOT to do PR

Helen Frost gives some succinct advice on How not to do PR.
Helen Frost Sep 28 2020, 9:23AM Marketing
Defining the channel

Defining the channel

What are the game-changers that have shaped our industry? It’s one of the easiest (and hardest) questions to answer.
Helen Frost Feb 8 2012, 2:10PM Hardware
Seamless solution fits the bill

Seamless solution fits the bill

A solution bringing together inventory management, quoting and full accounting capabilities transformed Sundata's business.
Helen Frost Jun 5 2009, 4:41PM Software
Working for the people

Working for the people

Dealing with government requires a different mindset but can offer a steady cash flow and rewarding contracts.
Helen Frost Mar 16 2009, 5:07PM Strategy
It's in the blood

It's in the blood

There are some people who are so passionate about the channel it runs through their veins, Marie Evans at Marshal8e6 is one of them.
Helen Frost Feb 20 2009, 10:00AM Security
Fortified solutions

Fortified solutions

Up-and-coming security player, Fortinet, held its local partner conference in the Hunter Valley and announced plans for a new channel program, a new high-end enterprise channel manager and more efficient training programs.
Helen Frost Jan 19 2009, 12:02PM Security
The channel's night of nights

The channel's night of nights

It’s nearly time for the 2008 CRN Awards and the nominations are in!
Helen Frost Oct 28 2008, 12:12PM Sales & Marketing
Hyro settles $20 million debt with Lehman’s

Hyro settles $20 million debt with Lehman’s

After the collapse of Lehman Brothers Bank, Hyro has renegotiated a settlement that enables the digital services specialist to be almost debt free.
Helen Frost Oct 21 2008, 5:13PM Finance
Ingram increases freight charges and improves delivery service

Ingram increases freight charges and improves delivery service

Ingram Micro has announced a nine percent increase in freight charges, as well as an additional $5 charge on Drop Ship orders.
Helen Frost Oct 9 2008, 12:42PM Strategy
Cisco Australia unveils plans of two new Partner Programs

Cisco Australia unveils plans of two new Partner Programs

Les Williamson, vice president A/NZ for Cisco announces Multi-national Partner Program and Program Connect.
Helen Frost Sep 19 2008, 12:27PM Collaboration
Opinion: Will you partner with Dell?

Opinion: Will you partner with Dell?

Dell’s local channel strategy has been announced, so it’s time to start asking yourself the question – will you partner with Dell?
Helen Frost Sep 16 2008, 12:20PM Hardware
Cisco Networkers opens in Brisbane

Cisco Networkers opens in Brisbane

“The power of collaboration” is this year’s theme for Cisco and its 49 partners at the Annual Networking conference in Brisbane.
Helen Frost Sep 16 2008, 11:37AM Collaboration
Dell appoints local channel team

Dell appoints local channel team

Dell is inching closer to the launch of its local channel program - ‘PartnerDirect’ - with two senior appointments.
Helen Frost Sep 9 2008, 3:41PM Hardware
Juniper signs Westcon as new local distribution partner

Juniper signs Westcon as new local distribution partner

Juniper Networks and Westcon have confirmed a new deal that will see Westcon extend their global partnership to local shores.
Helen Frost Sep 3 2008, 10:42AM Collaboration
Microsoft unveils two of their socially responsible award-winning partners

Microsoft unveils two of their socially responsible award-winning partners

At the Microsoft Australian Partner Conference held in Port Douglas, there was a key focus on citizenship and Green IT.
Helen Frost Aug 7 2008, 1:34PM Software
Expanding with force

Expanding with force

One of Australia’s leading steel companies needed a sturdy solution that could cope with rapid growth
Helen Frost Jul 22 2008, 10:36AM Data centre
Utilising social networking

Utilising social networking

Helen Frost Jun 24 2008, 3:39PM Collaboration

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