Sholto Macpherson

Recent articles by Sholto Macpherson

Emersion chief gives short shrift to big subscription billers

Emersion chief gives short shrift to big subscription billers

One local operator says it can help moving to managed services.
Sholto Macpherson Oct 31 2016, 6:00AM Services
Amazon’s secret to cloud success ain’t just technology

Amazon’s secret to cloud success ain’t just technology

[Comment] The company offers its clients something that few salespeople would dare to try.
Sholto Macpherson Oct 14 2016, 9:00AM Comment
Making business process automation sexy for SMBs

Making business process automation sexy for SMBs

How Promapp brings BPO offerings to small business clients.
Sholto Macpherson Aug 17 2016, 9:00AM Software
Chromebooks put Macs on notice

Chromebooks put Macs on notice

[Comment] Google has started to get its channel right.
Sholto Macpherson Jul 22 2016, 6:15AM Comment
One Australian ISV's answer to poor conference apps

One Australian ISV's answer to poor conference apps

The Sydney firm gatecrashing the event sector.
Sholto Macpherson May 18 2016, 6:00AM Software
Small IT providers, don't miss the API opportunity

Small IT providers, don't miss the API opportunity

[Comment] Learn to talk to clients about benefits of APIs.
Sholto Macpherson May 1 2016, 2:00PM Comment
Small business plus big data equals big business

Small business plus big data equals big business

[Comment] Breaking SMB information free of silos.
Sholto Macpherson Feb 16 2016, 3:58PM Comment
How Sydney's Hosted Network built its own channel

How Sydney's Hosted Network built its own channel

Helping other resellers access cloud services.
Sholto Macpherson Dec 1 2015, 3:55PM Cloud
SMBs learn to do cloud the hard way

SMBs learn to do cloud the hard way

Adding value has never been more important.
Sholto Macpherson May 31 2014, 12:38PM Collaboration
Queensland reseller flips pricing model on its head

Queensland reseller flips pricing model on its head

Pay for data recovery, not backup, says provider.
Sholto Macpherson May 13 2014, 9:08PM Cloud
How OrionVM took on the might of Amazon Web Services

How OrionVM took on the might of Amazon Web Services

Aussie startup success, from Sydney to San Francisco.
Sholto Macpherson Apr 30 2014, 5:59AM Cloud
Is the cloud killing disties?

Is the cloud killing disties?

Where the big opportunities lie, both for disties and resellers.
Sholto Macpherson Apr 28 2014, 6:24AM Cloud
Rent, try, don’t buy

Rent, try, don’t buy

Resellers have no choice but to join the shift to a subscription economy.
Sholto Macpherson Feb 10 2014, 9:58AM Strategy
Fashionably late for the cloud party

Fashionably late for the cloud party

Cloud has been a slow-starter, so don’t count out tardy entrant Microsoft.
Sholto Macpherson Jan 12 2014, 8:27PM Cloud
Aussie cloud growth sees AWS hiring spree

Aussie cloud growth sees AWS hiring spree

Happy with local investment.
Sholto Macpherson May 29 2013, 10:52AM Cloud
Office 365 goes MIA for Aussie resellers

Office 365 goes MIA for Aussie resellers

Open Plan available everywhere but here.
Sholto Macpherson Apr 3 2013, 3:02PM Cloud
Oz resellers denied channel-friendly Office 365 licence

Oz resellers denied channel-friendly Office 365 licence

Microsoft reaffirms Telstra partnership.
Sholto Macpherson Mar 13 2013, 11:08AM Cloud
The industry impact of Amazon in Australia

The industry impact of Amazon in Australia

How AWS changes the local game.
Sholto Macpherson Dec 13 2012, 8:30AM Cloud

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