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Telstra’s transformative tale of building and educating channel partnerships

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Telstra’s transformative tale of building and educating channel partnerships
"I recognised that we too could grow substantially if Telstra embraced the channel partner model."
Telstra

Telstra’s Director of Partner Sales discusses how she came to recognise the value of embracing channel partners, and now they’re treated as an extension of the direct sales team and customers are benefitting.

I’ve spent most of my career in technical sales with quite a bit of time in mergers and acquisitions plus a bit of time in Legal. This gave me a solid understanding of the commercial arrangements that we had with clients and inspired me to move much closer to the customer.

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