The 2021 CRN Channel Chiefs entries are now closed. If you wish to enquire for an Enhanced Leader Profile Listing, please contact Steven McDonald.

If you missed out completing a basic leader profile listing, please contact and ask for further details.

Launched in 2016, the CRN Channel Chiefs is our annual list of the Australian channel chiefs and the partner-focused business leaders who drive the local partner strategies for the world’s leading technology vendors.

This list ties into the CRN Channel Academy site, a resource hub highlighting channel program strategy and thought leadership across the Australian channel!

The CRN team works hard to contact and list the top channel leaders working in Australia for major technology vendors. The list is open to senior executives in dedicated partner-facing roles. 

The directory lists Channel Directors, Channel Managers, Partner and Alliance Managers and other similar titles. Essentially, the Channel Chief is a vendor’s most senior channel executive for Australia.

When a vendor company does not have a dedicated Channel Chief, we also consider submissions from executives in leadership roles that include an active responsibility for partner enablement and strategy. 

This year, as always, we offer a free basic listing for eligible Australian channel leaders. We have also revamped our enhanced listings for 2021. 

Enhanced Leader profiles for 2021 position Channel Chiefs as thought leaders.

As a part of your enhanced listing, you will receive:

1. Profile pic, name, job title, distributors
2. What partners are you looking for (100 words)
3. Share one success story (200 words)
4. What are the challenges for the channel over the next 12 months?
(100 words)
5. The ability to include details for two of your direct team members. 
6. An enhanced listing on the CRN Partner Program Guide (valued at
$5000) and a link from your profile
7. Exclusive Invite to the CRN Xmas in July party on 15th July

Enhanced Leader profiles require an investment of $8000.

CRN readers love the Channel Chiefs directory: we deliver it as an interactive digital directory which is referred to constantly throughout the year!

If you wish to enquire for an Enhanced Listing, please contact Steven McDonald, 

If any questions, please contact

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