The 2021 CRN Channel Chiefs entries are now open! 

Launched in 2016, the CRN Channel Chiefs is our annual list of the Australian channel chiefs and the partner-focused business leaders who drive the local partner strategies for the world’s leading technology vendors.

This list ties into the CRN Channel Academy site, a resource hub highlighting channel program strategy and thought leadership across the Australian channel!

The CRN team works hard to contact and list the top channel leaders working in Australia for major technology vendors. The list is open to senior executives in dedicated partner-facing roles. 

The directory lists Channel Directors, Channel Managers, Partner and Alliance Managers and other similar titles. Essentially, the Channel Chief is a vendor’s most senior channel executive for Australia.

When a vendor company does not have a dedicated Channel Chief, we also consider submissions from executives in leadership roles that include an active responsibility for partner enablement and strategy. 

Think you should be among the CRN Channel Chiefs? Complete your 2021 Channel Chiefs submission here.

This year, as always, we offer a free basic listing for eligible Australian channel leaders. We have also revamped our enhanced listings for 2021. 

Enhanced Leader profiles for 2021 include a photo, name, job titles and distributor details, as well as dedicated sections for vendors to discuss the kinds of partners they are looking for, a recent channel success story, a thought leadership opportunity on the future of the channel, and an enhanced listing on the CRN Partner Program Guide (valued at $5000) with a link from your profile. Enhanced listings require an investment of $8000.

CRN readers love the Channel Chiefs directory: we deliver it as an interactive digital directory which is referred to constantly throughout the year!

The 2021 CRN Channel Chiefs submissions deadline extended to Friday 14th May 2021.

If any questions, please contact

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