A lesson in predicting Apple product names

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This article appeared in the October 2018 issue of CRN magazine.

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A lesson in predicting Apple product names
COMMENT | Technology pundits often like to make predictions about the future. This makes us appear ‘switched-on’. We point to these predictions when they turn out to be correct, which enhances our reputations as visionaries who ride the crest of the zeitgeist. When we are wrong, we ...

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