Brand is everything: How B2B selling is changing

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This article appeared in the February 2019 issue of CRN magazine.

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Brand is everything: How B2B selling is changing
COMMENT  |  How do you sell your wares as a technology provider? The accepted truth in B2B is that all that matters is pipeline. Build the demand machine – dollars in, dollars out – and treat the sales team as your internal customer. Brand is a distraction. A successful...

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