CRN IMPACT Awards: Synnex helps partners build their own IP

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CRN IMPACT Awards: Synnex helps partners build their own IP

Synnex went live with its technology-as-a-service offering eight months ago and since then, has turned enough heads to earn a spot as a finalist in the distribution category of the 2019 CRN Impact Awards.

The platform allows Synnex partners to combine services and hardware to start selling their own offerings under a consumption model and build their own business around recurring revenue.

The service launched in September last year in partnership with Microsoft, Lenovo and HP, and covers everything from hardware, software, licensing, managed services and cloud subscriptions, which can be combined and sold under a single monthly bill.

Synnex touts the finance platform that underpins its technology-as-a-service as a key reason for its success. Synnex partnered with Managed Services Finance to integrate a finance API into its partner portal. The distie said that by lowering the minimum finance entry point to $1000 over 12 to 60-month terms, it has made the platform more accessible for smaller partners.

Synnex also said it can turn around a quote within four hours regardless of the amount, eliminating the cumbersome process of gaining approval from finance companies.

The distie also wrapped a buyback program around the platform with partner Renew IT, which allows partners to return old equipment and use those funds to offset the costs of new equipment, rather than waiting for budget approval. Synnex says the buyback program also reduced the refresh cycle from 4-6 years down to every three years.

“We have achieved a global first to integrate finance approval and settlement automation in a distribution partner platform," Synnex Australia e-commerce and cloud services general manager Michael Tea said at launch.

"This gives our resellers extreme flexibility to put hardware, software, licensing, services and cloud under a single monthly services bill.”


Synnex is a finalist in the 'Distribution Performance' category in the 2019 CRN Impact Awards. For a list of all finalists and further details on the awards, please head to the CRN Impact Awards hub. The awards take place during the CRN Pipeline conference. You can get more information and purchase tickets here.

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