Make money and avoid pitfalls when partnering with other partners

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Make money and avoid pitfalls when partnering with other partners

Would you have a better chance at winning the next customer pitch if only you could tap into specialist technical skills? Do you have technical expertise that other IT providers want to leverage?

You might consider joining forces with another partner – as long as you are prepared to introduce your customers to a potential rival.

Welcome to the world of partnering with other partners, where opportunities and risk go hand in hand. At the Microsoft Australia Partner Conference, CRN editor Steven Kiernan will speak with two of the country's top specialist technology providers: Loop Technology, one of the most highly certified security practitioners in Australia; and MSC Mobility, which powers the mobility managed services offerings for some of Australia's leading carriers.

  • How can you be partner-friendly?
  • Can you share customers without risking them?
  • How can you make a decent margin in sub-contracting?
  • What is the No.1 thing that creates demand from other partners?

Loop's boss Adam Davenport and MSC's CEO Justin Roche will share their insights into winning in a P2P world – and their warnings on how relationships go sour.  

This session is only available to attendees of Microsoft APC and places are strictly limited so register now. The conference takes place on the Gold Coast on 31 August to 3 September.

Register for this session

CRN is media partner of Microsoft Australian Partner Conference.

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