Product manager minute: Leader Computers

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This article appeared in the August 2017 issue of CRN magazine.

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Product manager minute: Leader Computers

We chat with Chad Litchfield, product manager at Leader Computers

What does your role entail?
My role is to make sure we make it very easy for resellers to do business with us. I must make sure we have stock in our five warehouses across Australia, with the full product range that we distribute. 

I also need to make sure products are on our Leader Dealershop, with good detail to help our resellers sell to customers. I support the sales team and resellers on any vendor queries they have. I also plan regular specials and EDMs to share knowledge about the latest products in the Australian IT marketplace.

Who are the key vendors in your role?
Brother, 3CX, Supermicro, ASUS and HP.

What is keeping you busy right now? 
New product launches and new product training.

What was your first job in IT?
Buying and selling computers in a small country Retravision store.

Who are some of the companies on your CV?
Retravision, Electrical Discounters and Leader Computers.

What’s the best vendor incentive you’ve seen?
Spiv for both reseller and our account managers. We did one deal recently where both reseller and account manager earned $5 for every unit sold.

Best conference you have been to?
Leader Expo 2017.

What’s the biggest mistake vendors make in getting the best out of disties?
Not sharing knowledge on the latest products or shortages.

The secret to a good partner relationship is…?
Having great communication and supporting each other.

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