Revealed: winners and losers in 'brutal' cloud market

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Revealed: winners and losers in 'brutal' cloud market
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The public cloud market is booming. Global spending on cloud infrastructure should approach US$16.5 billion in 2015, a rise of more than 32 percent from the previous year, according to research firm Gartner.

And yet in its latest Magic Quadrant Infrastructure-as-a-Service report, Gartner describes the cloud landscape as one with "brutal competitive dynamics" – a market in which many providers are changing strategies after failing to gain traction.

That means enterprise buyers must be especially wary when choosing a provider, not only considering the services they currently offer, but their roadmap to evolve their strategy and technology.

Gartner also recommends cloud buyers adopt a bimodal strategy that allows them to maintain critical IT operations while innovating on agile development platforms.


The Gartner Magic Quadrant ranks cloud vendors on two criteria: 'Ability to Execute' and 'Completeness of Vision'.

Execution is represented on the Y-axis of Gartner's chart, and vision on the X-axis. That lands competitors into one of four quadrants on the chart: Niche Players (low in both criteria), Visionaries (complete vision but lacking execution), Challengers (good execution but lacking vision) and Leaders (excelling in both vision and execution).

Among the 15 providers evaluated this year, none fell into the Challengers quadrant. And only industry powerhouses Amazon Web Services and Microsoft landed in the Leaders quadrant, leaving all others as Niche Players or Visionaries.

Next: Amazon Web Services

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