Searching for the channel's Slow50

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This article appeared in the July 2016 issue of CRN magazine.

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Searching for the channel's Slow50

When the dude from the channel magazine called to interview us about the 50 fastest-growing IT resellers, we put him on hold while we did some fact-checking. Last time we let a reporter talk us into this, it turned out to be a veterinary supply chain magazine confused by the name of our shop. No more centrefold spreads featuring yours truly and the local wildlife, thank you very much.

However, this time it was legitimate! The dude really was from an IT reseller magazine! But that’s where the good news ended. We sort of knew deep down that we hadn’t grown much in the past year. The dust and mould on the shelves had done some fast growing, but the cash register had staunchly resisted. The damn thing gets opened so infrequently that when it does it makes a noise like a creaking door in Halloween XVII.

Last time we looked in there we noticed some pounds, shillings and pence. No, we didn’t make any sales to British tourists. That’s just where we keep our collection of pre-war currency. Not that war. The new one. Anyway, when sales were good, we never saw the pounds, shillings and pence because a nice fat layer of dollars and cents covered them. But in the past year the covering has been thin. Very thin. And that’s why the dude from the magazine wanted to talk to us.

He was trying to pitch a story to his editor about the 50 slowest-growing IT resellers. And we’re number one! Or is that number 50? Which way do you count when describing the top of the bottom? 

We blame it on the GFC. Yes, indeed. If the Cats had played better we’d be well in the money. Sorry? Financial what? We’re talking about the Geelong Football Club! Please try to keep up. We never have any customers so we’re always available on match day. And the odds were rather attractive, unlike the customers.

You know you’ve hit rock-bottom when you get excited about coming last. But we look at this in the same way the Olympic committee looks at the swimming team. It’s not whether they win or lose, it’s whether they play the game. And we were out there with the best of them playing as hard as we could all year while getting left in their wake, floundering and sinking to the bottom of the IT reseller pool.

We totally hitched our fortunes to the wrong metaphor. Forget swimming. 

Sailing. Now, that’s definitely the way to get ahead of the pack. Much faster if you’re in the boat than swimming along behind it. This year we’ll do our best to stay focused on our new growth slogan. “Huge Sail – everything must go!” There must be a few sailors needing a new PC. We’ve got a good supply in the back room that would make mighty fine anchors.

Gotta go! Bilge needs bailing!  

Editor's note: If you have been growing fast and want to enter the 2016 CRN Fast50, please head to the awards microsite.

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