Vox pop: Is it OK to sell cybersecurity using fear, uncertainty and doubt?

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This article appeared in the October 2017 issue of CRN magazine.

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Vox pop: Is it OK to sell cybersecurity using fear, uncertainty and doubt?
Carlo Minassian, founder and chief executive, LMNTRIX Yes, because the FUD is real. I can’t tell you how many times we have seen major incidents that we cannot talk about and never make the news. In many cases FUD is the only way to sell because you need be honest about the ...

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