What do resellers really want from vendor programs?

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This article appeared in the June 2014 issue of CRN magazine.

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What do resellers really want from vendor programs?
Whenever I talk to channel players, sooner or later, the conversation turns to vendors’ partner programs. These tools that drive channel business are central to the sales endeavours of every reseller, integrator and IT service provider. Everyone has an opinion on what works – and ...

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