Why it's wrong to assume customers only want the cheapest price

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This article appeared in the September 2017 issue of CRN magazine.

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Why it's wrong to assume customers only want the cheapest price
COMMENT  |  What is the most important thing to consider when pitching for an IT project? If the answer is, “How can I deliver this for the lowest price?” then you are selling yourself short. One of the best speakers at the recent Oracle Code event in Sydney in July was ...

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