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How NOT to do marketing strategy: 3 Tips

How NOT to do marketing strategy: 3 Tips

Defining what you are not is as essential as understanding what you are.
Siddhant Lahiri Sep 15 2020, 1:13PM Comment
Why marketing account managers must evolve or perish

Why marketing account managers must evolve or perish

Account management in today’s era is not solely about marketing, digital or creative anymore. It has all blurred into one.
Grace Ong Aug 7 2020, 5:06PM Comment
Tips for transitioning back to the workplace

Tips for transitioning back to the workplace

Transitioning employees back to the office isn’t as simple as throwing the doors open and expecting people to be back at their desks.
Bill Zeng Aug 3 2020, 10:44AM Comment
Hands-on: Huawei Matebook X Pro

Hands-on: Huawei Matebook X Pro

[COMMENT] While not in the Aussie B2B channel yet, does it have a place?
Michael Jenkin Jul 27 2020, 6:40AM Comment
Maximise data capacity, detect anomalies and forward plan with CloudIQ

Maximise data capacity, detect anomalies and forward plan with CloudIQ

Growth in data has overtaken capacity to optimise, manage and store it.  
Are you selling benefits or advantages?

Are you selling benefits or advantages?

A look at the differences and the role they play in the sales cycle.
Moheb Moses May 27 2020, 3:45PM Comment
Channel sales in the new normal

Channel sales in the new normal

Just because we can meet in person again doesn’t mean we will.
Moheb Moses May 27 2020, 3:07PM Comment
Apple's intentional obsolence cops a kick

Apple's intentional obsolence cops a kick

[Comment] Europe trips up cord innovation plans.
Sholto Macpherson May 22 2020, 11:48AM Comment
I just took a meeting in virtual reality: Here’s how it went

I just took a meeting in virtual reality: Here’s how it went

[COMMENT] Jumping into HTC’s new Sync VR corporate meeting platform.
Michael Jenkin May 18 2020, 6:40AM Comment
Hands-on: HP Elite Dragonfly

Hands-on: HP Elite Dragonfly

[REVIEW] One of the most impressive portables on the market.
Chris Player May 11 2020, 10:35AM Comment
Apple WWDC is going digital and it's a good thing

Apple WWDC is going digital and it's a good thing

[Comment] The 'WW' in WWDC is likely to hold a lot more meaning.
Matthew JC Powell Apr 24 2020, 4:20AM Comment
Selling in tough times – the incompetent will fail

Selling in tough times – the incompetent will fail

It continually astounds me how much some BDMs and Account Managers in the channel get paid.
Bruce Rasmussen Mar 27 2020, 11:58AM Comment
Google will only ever be an advertising company

Google will only ever be an advertising company

[Comment] Talk about unfulfilled potential.
Sholto Macpherson Feb 19 2020, 6:00AM Comment
Feds pressure Apple on access, again

Feds pressure Apple on access, again

[Comment] Where others monetise user data, Apple refuses.
Matthew JC Powell Feb 19 2020, 6:00AM Comment
Why can't we treat phone spam like email spam?

Why can't we treat phone spam like email spam?

[Comment] We need a new solution for this old threat.
Rabid Reseller Nov 29 2019, 11:00AM Comment
A look at Apple's new credit card

A look at Apple's new credit card

[Comment] Because credit cards are cool now?
Matthew JC Powell Sep 25 2019, 6:00AM Comment
Why is hiring people such a lottery?

Why is hiring people such a lottery?

Culture matters more than individuals.
Pancho Mehrotra Sep 25 2019, 6:00AM Comment
Security shouldn't be a premium feature

Security shouldn't be a premium feature

[Comment] Please tell software vendors!
Sholto Macpherson Jul 24 2019, 6:00AM Comment
What really makes Apple hardware 'Pro'?

What really makes Apple hardware 'Pro'?

[Comment] Musings on the recently announced Mac Pro.
Matthew JC Powell Jul 24 2019, 6:00AM Comment
How fear stops buyers from signing a deal

How fear stops buyers from signing a deal

Fear of loss can be more powerful than anticipation of gain.
Pancho Mehrotra Jul 24 2019, 6:00AM Comment

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