Longhurst told the crowd the IT industry had an "image problem" and it needed to find a way to get out of backroom cabling and into the boardroom. Cisco's Les Williamson echoed Longhurst's comments, saying it's more important than ever for IT companies to be multi-faceted.
"We [Cisco] pride ourselves on that, but we've had to expand. A lot more of our conversations are around business architecture, not just the underlying technology. That's really starting to take hold."