Fastly appoints APAC veteran to accelerate regional growth

Nicola Gerber joins Fastly as its Vice President for Asia Pacific and Japan (APJ). Gerber previously held regional leadership roles in Cisco and AWS.

Fastly has appointed Nicola Gerber as its Vice President for Asia Pacific and Japan (APJ). A veteran with more than 20 years of tech sales experience in the region, Gerber will lead Fastly’s APJ go-to-market strategy, working closely with regional leaders, teams, and partners to accelerate growth, drive adoption of Fastly’s expanding edge cloud portfolio, and help customers deliver fast, safe, and engaging digital experiences.

Prior to joining Fastly, Gerber had senior roles in networking and cloud services in the region. This includes leadership roles at Cisco, AWS, and high-growth startups across the APJ and EMEA regions. For the past 16 years, Nicola has been based in Asia Pacific, where she has driven customer success and growth initiatives, leveraging strategic partnerships across the region.

For Gerber, as Asia Pacific accelerates into an AI-powered future, the demand for fast, secure, and reliable digital infrastructure is unprecedented. As such, she believes APJ has already established itself as the world’s largest region for mobile users and mobile app usage, and it's among the fastest AI-adopting geographies globally.

“With a strong foundation of people and expertise in place, we’re unlocking hyper-performance for these AI-driven businesses. Our partners play a pivotal role in this journey – not only as a channel for growth, but as strategic collaborators who help deliver end-to-end solutions that customers demand. I’m excited about the new enhancements to our portfolio that demonstrate Fastly’s commitment to delivering best-in-class customer experiences and also strengthening our security offerings even further,” commented Gerber.

The new hire also underscores Fastly’s commitment to expanding its presence in one of the world’s fastest-growing digital regions, aligning with its global growth strategy and recent investments in go-to-market transformation. Not only is Fastly’s modern architecture is uniquely positioned to support their evolving digital strategies, but its powerful global network also allows Fastly to provide ultra-low latency and scalable performance needed for today’s AI-powered applications.

Commenting on the new hire, Scott Lovett, Chief Revenue Officer at Fastly believes that having Gerber on board marks an exciting step forward in their investment in the APJ region.

As an essential part of Fastly’s global growth, Lovett added that APJ represents one of the most promising markets in the world – not only for Fastly, but for its partners and customers who are accelerating their digital transformation journey.

“We see immense opportunity here, and our partners are key to unlocking that value, helping businesses scale rapidly while delivering the best possible outcomes for customers. Nicola has a deep understanding of how to build and nurture strong partnerships and ecosystems that drive innovation and long-term success. With her track record of growing high-performing, diverse teams and leading with impact, Nicola is the ideal leader to harness the momentum,” said Lovett.

This story was originally published on our sister site, CRN Asia.