Atturra retools for agentic AI era

As agentic AI takes hold, Atturra is focusing on AI readiness.

As agentic AI takes hold, integration is shifting from moving data to embedding business logic and intent. Increasingly, data decisions are expected much faster, with many organisations looking for real-time outcomes.

For Atturra, its data specialists are being re-skilled into agentic AI specialists, focusing on why data moves, not just how. Its mission is to move from integration consultant to full data experts.

“In the old days, we helped customers move data from system to system. Now we need to understand why we’re moving the data and put the business logic into that move as well — that’s the agentic part of the story,” said Jason Frost, executive GM data and integration, Atturra.

Frost believes that, increasingly, partners must choose to be tool experts, industry experts or end-to-end solution experts — Atturra aims for all three.

“We’ve built out our partner ecosystem to show everything — moving data, storing data and governing data — so we can educate customers on the data journey,” said Frost, speaking at the Boomi World event in Sydney this week.

Customer readiness to maximise AI

Most customers say they “want AI” but lack the data readiness for AI execution, according to Frost. Common challenges include accessing the right data, timeliness, data quality and currency.

“Everybody wants to do a pilot project of agentic AI so they can say they've done it,” Frost told CRN Australia.

“But most are doing the model and then realising they don't have the data right. So there's been a lot of AI modelling and less AI execution because they forgot about the data,” he said.

Atturra positions itself as enabling the bridge between AI modelling and execution and Frost predicts data readiness for AI will grow tenfold in the next two years.

“The biggest market is data readiness for AI — it's critical for AI to be successful. It’s the focus point for us and absolutely in our sweet spot as the data experts,” he said.

While data security and governance remain core priorities, it’s extending into AI governance. To this end, Attura’s focusing on automation with governance guardrails — capabilities embedded into Boomi tools.

Frost sees agentic AI consuming parts of the application layer, potentially reducing need for standalone apps. He also expects an explosion in connected systems, all requiring more automation.

“Agentic AI is going to create all these little pods of data and us as a data experts will help them connect,” he said.

While business outcomes may be the same, the tools are changing rapidly. Agentic AI opens the door for organisations — with specialist partners — to reexamine and reconfigure processes and systems to identify value and drive growth.

“It's boring, just moving data with no value. The opportunity is in finding moments that matter,” he said.