Endava appoints Felipe Flores to regional leadership role to drive AI maturity

The goal is to help organisations out of endless pilots and into scaled solutions, supported by local expertise.

Endava has appointed Felipe Flores as regional senior vice president of data and AI, tasked with helping organisations mature their AI adoption.

Commenting on his new role, Flores said, “I look forward to working collaboratively across the region to help clients move beyond experimentation into scaled, strategic adoption.”

Flores’ experience spans two decades across AI, data science and digital strategy and his most recent position was chief data, analytics and technology officer at Honeysuckle Health.

AI adoption is a pivotal moment, with many organisations stuck in “pilot purgatory” experimenting with AI but not moving into projects that deliver real business value, according to Flores.

To advance their AI initiatives, organisations face many of the same challenges such as data readiness, talent shortages, regulatory uncertainty and change management.

“Their goals often centre on improving productivity, delivering better customer experiences and exploring new business models, but achieving this requires strong foundations and a clear vision,” he told CRN Australia.

Flores believes partners need to help organisations move beyond isolated wins by linking initiatives to a clear roadmap, “So each success builds momentum and delivers lasting impact”.

“AI is a team sport and works best when it’s collaborative across teams and with partners. Begin with a clear strategy tied to business value,” he said.

As organisations mature, the aim is to weave AI seamlessly into digital transformation programs, supported by AI partners and in-house expertise.

“Experimentation is useful, but real change comes when you move from pilots to scalable, sustainable solutions that make a lasting difference,” he added.

Building a network of AI leaders with local insight

Flores remit also includes building a network of data and AI specialists with domain‑specific expertise and cultural insight, drawing on Endava’s global capabilities to address.

“AI isn’t a one-size-fits-all game … Each market has its own mix of challenges, regulations and customer expectations,” he said.

The appointment comes as Endava formally joined OpenAI’s Beta Services Partner Program to continue collaborating on enterprise AI adoption.

It recently launched new offerings — Morpheus, an agentic AI accelerator that helps automate complex workflows, and Compass, a discovery accelerator that maps legacy systems and identifies opportunities for AI‑driven transformation — to help organisations develop AI maturity.