Milestone revamps partner strategy, appoints new channel lead

New incentives and stronger partner support are part of local growth strategy.

Milestone Systems is set to expand its partner ecosystem and strengthen distribution capabilities across the South Pacific region, including Australia, seeing it as a key growth area.

At the same time, Matt Veenstra has been appointed as distribution channel manager, South Pacific, to lead partner engagement and growth initiatives across the region.

The video solutions outfit is looking to strengthen ties with existing partners and recruit new ones, particularly systems integrators.

To support this initiative, Milestone has refreshed its partner program, with a renewed focus on certifications, offering more rewards linked to the number and level of certifications partners achieve.

Milestone is also working to offer more accessible benefits such as exclusive support, marketing resources and co-selling opportunities that rewards partner commitment.

The plan is to offer a more focused, efficient service to partners, diversifying its portfolio and supporting innovation with its open platform model.

“The more our partners invest in building their expertise around Milestone’s open platform, the more they’ll get in return,” Veenstra said.

These changes come as the business has moved more operational control back to the South Pacific region. The business is hoping to improve processing time for customers and maximise local resources.

Milestone said it’s open to collaborating with a broad range of partners, regardless of their technical specialities.

“We’re excited to work with both long-standing and new partners who share our vision of going beyond security to deliver real business value,” said Veenstra.

Milestone wants to capitalise on the growing demand for video solutions by offering local expertise and trusted relationships to expand its partner network.

“Milestone has always thrived on strong partnerships, and the South Pacific represents a key growth area where we see incredible opportunity to scale,” Veenstra ended.

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