Australia is dominating in Web3 adoption: Endava head of Google Cloud

This technology is still bubbling away in the background.

Web3, while not as hyped as it was a few years ago is still being used and tested by several organisations, in fact, Endava head of Google Cloud, Saurabh Bajaj claims Australia is a leading country in Web3 adoption.

Speaking exclusively to CRN Australia during Endava’s agentic AI hackathon he expalins how his customers are using Google Cloud technologies to enhance Web3 capabilities.

Recently, they began to build a Web3 bank from scratch using Google’s technologies.

“That's a scale up which Google's investing into now as well, we're investing and that's going to launch globally. We're seeing opportunities like that,” he explained.

The adoption is based around retailers and other customer-centric businesses rather than more experimental technologies like blockchain.

“It's looking at implementation where us as individual customers can leverage Web3 technologies to be able to move faster and forward,” Bajaj said.

“Even things like loyalty based on digital assets and distributed ledgers. How do you start doing those pieces?

“Google has had such an influential play in that space from a North American market and the Asian market, that is still a trend that's moving, and we're starting to keep up on.”

Highlighting another emerging and hyped technology, agentic AI, Bajaj explained how the two will complement each other.

"I feel like utilising foundational technology like Web3 will kick start how do we build faster, better, that is more of the agentic approach, which I feel will help,” he said.

“We're working on data analysts or software engineering agents, and how do they fit into the agentic workflow to support us humans as well.

“Or testing agents, or QA agents, things like that. As those agents start having the right biasing and knowledge, then can that support Web3 development, 100 percent we can, that's where I think the link will be right now.”

Organisations are shifting to Google Cloud because of the AI and Web3 capabilities, Bajaj noted.

He said he is starting to see a “significant shift” around existing customers on AWS and Azure wanting to move to Google Cloud.

“Because of AI technologies available, Web3 technologies available. Better infrastructure and cost is obviously one of those things that they look at [when shifting],” he said.

The hype may have died down about Web3, but that doesn’t mean organisations aren’t using it, Bajaj explained.

He said Web3 hype has evolved from knowledge excitement to mainstream implementation.
“Web3 has moved into that where let's just get on with it. We don't need to talk about it, it's commonplace,” Bajaj added.

Bajaj said he is assessing the way organisations are using this technology.

"Based on transactions around [Web3] we need to have these facilities available to us,” he said.

“Hence why it's become part of the norm that people are saying we need to do something new. As we do those new components, why would we not leverage the Web3 technology set?”