Dicker Data expands TechClick partnership as AI reshapes customer demand
Extended partnership to help partners meet growing AI, security and complex cloud needs of end-customers.
Dicker Data is extending its partnership with TechClick to offer its full range of Microsoft services in Australia and New Zealand in response to changing customer demand.
As customer demand shifts toward AI, more complex cloud deployments and security, it’s stretching partner resources and their ability to meet customer needs.
“We’re seeing growing interest from partners for services beyond our original scope of Azure migration and modernisation funding,” said Sarah Loiterton, GM of Microsoft Cloud, ANZ, Dicker Data.
The move to deepen the partnership represents more than just increased service capacity — it signals a shift in how partners can lead digital transformation, according to Regina Melamed, CEO, TechClick.
“By integrating AI-readiness and security from the outset, we’re helping partners move up the value chain — from implementers to trusted strategic advisors,” she said.
The partner model between Dicker Data and TechClick has enabled close collaboration, with TechClick acting as a behind-the-scenes extension of partner teams.
“Unlike direct professional services companies, TechClick’s core model is built to support, not compete with, our partners. This protects the partner’s relationship with their end-customers and ensures that service delivery remains aligned with the partner’s business,” she said.
This arrangement has enabled partners to win and deliver on new business opportunities that were beyond their traditional technical scope, according to Loiterton.
Through the year-old partnership, Dicker Data has introduced more than 100 partners to TechClick, which has supported hundreds of end-customers with Microsoft-funded cloud assessment and migration services.
Now Dicker is finding that businesses are increasingly turning to advisors to help guide them through this shift, particularly when it comes to their security posture and AI-readiness.
“We’re seeing growing interest from partners for services beyond our original scope of Azure migration and modernisation funding,” Loiterton told CRN Australia.
AI is driving demand for integrated services and support
With the rapid uptake of AI, businesses increasingly need robust data governance and secure access frameworks.
“TechClick’s services help partners meet these rising expectations and prepare their customers for solutions like Microsoft Copilot,” Loiterton said.
By integrating AI-readiness and security into its service model, Dicker wants to help partners broaden their capabilities and better meet customer expectations.
“TechClick’s expanded catalogue directly addresses these needs, offering scalable services and deep expertise that partners can tap into to meet rising expectations and deliver better outcomes,” Loiterton explained.
Partners also benefit because TechClick holds seven Microsoft specialisations, which offer technical depth and expertise that also unlock access to additional Microsoft funding programs.
“This makes TechClick’s services more accessible to partners, driving stronger technology adoption and better outcomes for ANZ businesses,” Loiterton stated.
Longer term, Dicker sees significant opportunities in business data transformation through platforms like Microsoft Fabric.
“Our collaboration with TechClick plays a key role in this, enabling us to deliver greater value through trusted expertise, scalable services and a shared focus on partner-first innovation,” she ended.