Freshworks inks distribution partner deal with Nextgen
Company hopes to give Australians more access to AI-driven tools.
Nextgen Connect has signed a distribution deal with service software provider Freshworks where Nextgen will be the primary distribution partner for the company in Australia and New Zealand.
Nextgen said it will leverage its channel services model which combines its three core offerings: oSpace for pipeline generation, Elastic Digital for brand awareness, and its AWS practice for Cloud Marketplace to bring Freshworks products to mid-market and enterprise companies in the region.
Neels Du Plooy, Head of Partners and Alliances ANZ, Freshworks told CRN Australia the company signed the distribution partnership because they see “enormous potential” in helping more businesses across Australia and New Zealand unlock the value of AI-powered service, and doing that at scale requires the right distribution partner.
“Freshworks builds products that are powerful but easy to use, and we wanted a partner with a similar philosophy,” he said.
“Nextgen’s track record in bringing modern, enterprise-ready software to market made them an obvious choice to help us reach more of the mid-market and enterprise space.”
Wendy O’Keeffe, managing director at NEXTGEN Connect, said, “We are super excited to bepartnering with Freshworks’ range of intuitive AI-powered service software.
“Our partnership with Freshworks has come together to help build, develop and scale the partner landscape in Australia and New Zealand. We aim to do this by offering our channel services, and proactive partner engagement with a dedicated partner development manager.”
Du Plooy said Freshworks chose Nextgen as it has a “strong reputation” for working closely with its vendors and partners.
“Not just pushing products, but genuinely helping drive business outcomes,” he explained.
“Their channel services model, combined with deep local knowledge and a strong AWS ecosystem, makes them a great fit for what we’re trying to do in the region.”
He noted they are aligned culturally.
“Both organisations are focused on simplifying complex technology and putting partners first, which made the partnership feel like a natural extension of our existing strategy,” Du Plooy said.
Through this partnership, Du Plooy said they want to give more Australian and New Zealand businesses access to modern, AI-powered tools.
“This deal will help us scale our presence in the region, bring on new partners, and ultimately get our solutions into the hands of more customers, faster,” he said.
“We’re especially focused on ensuring our partners have the support they need to deliver real value from day one.”
For our existing and new partners, Du Plooy said this deal means more resources, better enablement, and easier access to the kinds of tools their customers are increasingly asking for.
“For example, with Freddy AI Agent, partners can offer customers a fully autonomous support experience that’s up and running in minutes — no code, no consultants needed,” he explained.
“That kind of value is compelling for customers and gives our partners a clear edge in the market.”