“A welcome change”: What Aussie partners think about the recent HPE Unified partner program announcements
Several changes were unveiled during HPE Discover 2025 for partners.
Earlier this week, HPE unveiled new changes to its Partner Ready Vantage program where it has put 11 different programs into one singular stream.
It also announced a new Triple Platinum Plus Tier that will reward and encourage partners who sell across HPE’s portfolio of products.
HPE worldwide channel and partner ecosystem leader Simon Ewington said this single unified program was to recognise and highlight the importance of competencies of partners.
It was also to encourage the penetration of services, both our services and partner services and provide a clear path to partner profitability.
Closer to home, Julie Barbieri, director of channel and alliances at HPE commented on how the changes will impact Australian and New Zealand partners.
“By consolidating eleven programs into one system, HPE aims to streamline the partner experience and bolster partner success through a simple, innovation-driven platform that offers predictable outcomes, turnkey customer assessment tools, and access to a plethora of solutions that help partners exceed customer outcomes,” she said.
CRN Australia spoke to a handful of HPE partners about what they think about the upcoming changes.
Partner Ready Vantage Program changes
Xara Tran founder and CEO of HPE partner Champions of Change said the unified Partner Ready Vantage program is a “smart move”.
“The Triple Plus Platinum medallion gives real recognition to partners like us who work across compute, hybrid cloud, networking, and services,” she explained.
“It’s clearer, more aligned to how we actually operate, and helps us drive profitability through value-led conversations, not just transactions.”
Assessing the consolidation of 11 programs into one, Tran said this was “overdue”.
“The old structure was fragmented and time-consuming to navigate,” she said.
“With year-on-year business growth, reducing admin overhead is necessary. Time becomes more previous to me and my team.”
“This new model simplifies things and reflects where the market is heading, outcome-based, services-driven, and flexible. It lets us spend less time managing programs and more time helping clients innovate and grow, which ultimately helps us do the same.”
Stephanie Challinor, general manager of customer experience and alliances at AC3 said the new HPE Partner Ready Vantage program is a simpler way for them to engage with HPE.
“It's a welcome change to unify their partner programs and make it easier for partners to navigate,” she said.
Tran added, “It’s also clear HPE is embedding AI into how they support partners, and it’s great to see those benefits flow through in ways that directly support how we operate.”
HPE GreenLake Intelligence
During the HPE Discover in Vegas, the company also announced its new Greenlake Intelligence agentic AI framework.
The new platform brings autonomous, self-learning agentic AI assistants that “fix” IT issues faster across the full multi-cloud, multi-vendor hybrid cloud stack, according to HPE.
The company leveraged the orchestration automation platform that it gained from its acquisition of Morpheus in August 2024 and the AIOps platform it gained from its purchase of OpsRamp in March 2023.
Challinor at AC3 said, “The announcements on the new GreenLake Intelligence has been one of the highlights of Discover this year, bringing AI to life in a really tangible way to improve how partners can support their customers.”
Tran at Champion of Change called the new announcement a “significant growth driver” for them.
“We predict a minimum of a 70 percent increase in bottom line revenue growth tied to new business streams enabled by its AI capabilities with our professional services,” she explained.
“It allows us to operate with greater efficiency and confidently lead conversations around intelligent infrastructure with enterprise clients.”
Tran said the technology is "fundamentally evolving the way we engage with customers”.
“We’re helping our clients reimagine how they deliver value and how they leverage technology as an asset in their organisation,” she said.
“Some are implementing AI for life-saving medical diagnostics, others are using it to reduce errors and alert noise and make faster decisions through live data and predictive analytics.
“We predict that the GreenLake’s agentic AI brings together full-stack observability, proactive issue resolution, and telemetry-based insights and that’s helping us drive truly outcome-focused transformation.”
Tran said Champions of Change’s go-to-market strategy is now centred on enablement and long-term value, and HPE GreenLake’s new AI-powered intelligence framework is a key pillar in delivering that.
“It’s been a catalyst for both revenue growth and strategic alignment,” she said.
“We're able to move beyond reactive efficiencies and focus on solving core business challenges, like streamlining operations in reducing incident volumes, reducing alert noise, costs avoidance, enabling new revenue streams and creating competitive products in the marketplace.”