AI company Vection Technologies buys DXLabs to grow APAC footprint

This acquisition aligns with the company’s strategy to grow across the APAC region.

AI and extended reality company Vection Technologies has acquired digital transformation brand DXLabs to help the company grow its footprint in the APAC region.

Vection Technologies has been focusing on the European market and now wants to bring its technology down under.

The acquisition is expected to bring $3.5 million in revenue for Vection Technologies, zero debt, and $800,000 in EBIT.

All staff, including CEO Luis Nejo, are staying on, which the company says points to a growth-focused integration rather than consolidation.

Nejo told CRN Australia, Vection needed an established team on the ground in APAC who understands the market, has existing enterprise relationships and can formulate a go-to-market strategy for the region.

He said DXLabs fulfil thoses requirements.

"We've spent almost a decade building deep expertise in decision automation, process engineering, and integration for industries like insurance, government, and logistics,” Nejo said.

“Our capabilities and culture are very well aligned with Vection's, and our heritage in automating complex business decisions adds real substance to the consulting and solution capability of the group.

“Vection is listed on the ASX and this acquisition gives them a credible, capable team to lead growth across APAC - not just in sales, but in shaping how their products are positioned, implemented, and supported in this region.”

Nejo said DXLabs customers will continue to get exactly what they know them for, “deep technical capability, genuine business understanding, and a team that owns the outcome”.

“We're not abandoning our heritage,” Nejo explained.

“Our heritage is core to everything we do. We come from a world that places immense value on well-designed process - scalable, reliable, and transparent. ‘Doing more with less’ isn't a slogan for us, it's what our platforms do every day across millions of transactions.”

He added, “That philosophy is directly aligned with where AI and immersive technology are heading. We'll be extending what we offer to our existing customers as those capabilities mature, and bringing the same approach to the new ones we're yet to meet.”

Under Vection Technologies, Nejo explained that the company can now bring more to the table.

“As we integrate Vection's AI and immersive technology into our delivery capability, we'll be upskilling our existing team and expanding wherever needed to match a strategy focused on sustainable, rapid growth,” he said.

“I've been building and leading capable technology teams for over 25 years. Growing a team well - with the right people, at the right pace, for the right reasons - is something I take seriously and look forward to doing as part of the Vection leadership team.”

Commenting on the impact of AI on their business, Nejo stated that AI introduces something different.

“It's powerful at accelerating the parts of a process that traditional automation hasn't been able to touch - extracting information from unstructured data, synthesising it, handling the kind of messy, manual work that buries teams,” he said.

“But AI doesn't always get it right, and in regulated industries, that matters.”

He said the real value is in understanding how to bring those two worlds together.

“Deterministic automation for the decisions that must be right. AI for sifting through and synthesising vast amounts of unstructured data,” he said.

“The convergence of those two capabilities is where the biggest gains are, and it's an area we'll be talking a lot more about when we launch our new website in the coming weeks.”

Through this acquisition, Nejo said they want sustainable growth, but noted “the timing matters”.

“We've hit an interesting inflection point in enterprise AI adoption,” he said.

“The initial hype around large language models has given way to a much harder question: how do you actually deploy AI in a way that delivers measurable business value, in production, without compromising accuracy or compliance?

“There's a lot of noise in the market right now with a lot of superficial solutions that look impressive in a demo but don't hold up in production. Buyers are getting better at spotting the difference.

He ended, “Our role is to provide the strategic clarity and pragmatic support that helps organisations cut through that noise and make confident decisions about where and how AI fits in their business.”