OSF Digital hires Zameer Momin as APAC AVP for Strategy

Momin will be based in Melbourne.

Salesforce partner OSF Digital has selected Zameer Momin as area VP of strategy for the APAC region.

In the role, Momin will partner with regional and global leadership to guide enterprise customers from strategy through to execution, helping organisations scale data, AI, and Salesforce capabilities.

Momin told CRN that Australia presents a “clear opportunity” for OSF to help businesses unlock the full value of their Salesforce and AI investments.

“I see a gap between implementing technology and achieving real business outcomes,” he said.

“OSF’s role is to bridge that gap — ensuring clients are not just deploying tech, but doing so with a clear strategy, business readiness, and a focus on ROI.”

Momin said he wants OSF to be known as the go-to partner for solving complex business problems.

“Not just delivering tech, but helping clients make the right decisions and achieve meaningful outcomes,” he said.

“Beyond commercial success, he’s focused on creating positive impact across communities in Australia, New Zealand, and the broader APAC region.”

One of the biggest challenges Momin has identified for his customers is making AI work in the real world.

He warns against chasing AI as a shiny object.

“The focus must be on building trust, scalability, and workforce impact. It’s about using AI to free up people from low-value tasks so they can focus on what really matters — like building stronger client relationships,” he ended.

Momin joins OSF Digital from KPMG Australia, where he was a partner leading the firm’s Salesforce practice, supporting executive teams on large-scale, multi-year programs spanning strategy, data foundations, and operating model change.

The Salesforce partner plans to make an additional 10 hires over the next few months.

OSF Digital has 158 staff across Australia, New Zealand, Japan and Singapore. Momin will be based in Melbourne.