Dicker Data new Advanced Logistics Services aims to give partners control over complex infrastructure projects

This is an evolution of Dicker Data’s existing 3PL capability.

Australian distributor Dicker Data has launched its Advanced Logistics Services to give partners greater visibility and control over complex AI infrastructure projects.

This vendor-agnostic service gives partners the ability to receive, validate, securely store, consolidate and prepare project equipment before it is delivered to the deployment site, irrespective of whether the underlying technology has been purchased from Dicker Data.

Jason Hall, general manager, services, Dicker Data told CRN Australia that equipment may be sourced from multiple locations and arrive at different times, creating a significant coordination challenge between procurement and deployment.

“We launched Advanced Logistics Services to help partners take greater control of that supply chain through one location where equipment can be received, validated, securely stored, consolidated and prepared before being delivered to site as one coordinated project,” he said.

This is an evolution of Dicker Data’s existing 3PL capability, but according to Hall with a greater focus on higher-value, more complex infrastructure projects.

“As these deployments have grown in scale and complexity, partners have increasingly looked for a logistics provider that understands not only the movement of equipment, but also the technology itself, the detailed project requirements and the operating environment of the data centre,” he noted.

Hall said Dicker Data wants partners to have “greater control” of the supply chain, “confidence” in the readiness of their project and “clear visibility” of their inventory.

“Rather than managing multiple shipments arriving sporadically at a data centre, partners can have equipment delivered to Dicker Data for consolidation,” he said.

“We can validate the bill of materials, check and document the condition of equipment, securely store it while the remaining components arrive, and provide services such as asset tagging, labelling, project preparation and dead-on-arrival testing.

He added, “The complete project can then be delivered in a more coordinated and deployment-ready manner. This reduces the administrative and operational burden on partners, allowing their technical teams to remain focused on implementation and customer outcomes.”

The gap sits between technology procurement and final deployment, Hall explained.

“These projects have evolved. There are more of them, they are more complex, and they increasingly require coordination across multiple vendors, suppliers, shipments and deployment requirements,” he said.

“Without a consolidation point, equipment can arrive at the deployment site sporadically, increasing loading-dock movements, onsite storage requirements, handling risks and operational disruption.”

According to Hall, Advanced Logistics Services provides a standalone offering from Dicker Data.

“We have the capacity, capability and industry knowledge to receive, validate, securely store, consolidate and prepare the complete project, regardless of what the equipment is, where it was purchased or where it is being deployed,” he said.

At a partner level, Hall said they want to give partners greater control over the supply chain, improve visibility of project inventory and provide confidence that equipment will arrive onsite in a coordinated, deployment-ready state.

“Strategically, the service further strengthens Dicker Data’s position as the AI distribution destination in Australia,” he said.

“Our ambition is to support partners across the full AI infrastructure lifecycle, from access to technology and specialist expertise through to the operational capabilities needed to deploy complex solutions successfully.”

Hall noted that this service is not limited to equipment purchased through Dicker Data.

“It is available as a standalone, vendor-agnostic service, enabling partners to use our logistics capability to consolidate and prepare the complete project irrespective of where individual components have been sourced,” he explained.

“That matters because AI infrastructure projects rarely follow a simple, single-vendor supply model.

He ended, “The value we provide is in bringing the different elements together, giving partners visibility and control across the project, applying the necessary checks and added services, and helping the complete solution reach the deployment site as one coordinated project.”