Dicker Data unveils new Microsoft partner-to-partner marketplace

Dubbed Solution ConX, this platform allows the distie’s partners to access customers outside their traditional delivery capabilities.

Dicker Data has launched a new Microsoft partner marketplace, Solution ConX, a platform that gives partners access to different capabilities that can help them expand their customers.

According to the distie, it is a partner-to-partner solutions marketplace built to help partners win more business by accessing services and solutions that augment their offerings and enable them to sell outside their traditional delivery capabilities.

Ben Johnson, general manager, marking and strategy ANZ at Dicker Data told CRN Australia that partners are being required to deliver outcomes across cloud, security, AI, modern work and business applications, but few can realistically build deep capability in every area.

“We’re launching Solution ConX now because partners need a practical way to say yes to more opportunities without taking on unnecessary delivery risk or losing control of the customer relationship,” he said.

“This platform is designed to meet that need by connecting partners to verified specialist capability through a governed, partner‑to‑partner model that works at scale."

Johnson said there has traditionally been a gap between partners who own the customer relationship, and specialists who have deep technical capability in areas like Azure, AVD, modern work, and business applications

“Solution ConX fills that gap by providing a trusted, governed framework where the primary partner retains the customer relationship and CSP licensing,” he explained.

“Specialist partners deliver defined services behind the scenes and engagements are transparent and aligned to Microsoft priorities.”

Johnson added, “This structure reduces delivery risk while allowing partners to take on more ambitious solution opportunities, which also increases their relevance and attachment to their end-customers.”

The platform is designed to enable collaboration and growth across the channel, Johnson explained.

“Our focus is on creating a transparent, partner‑first model that makes it easier for partners to work together and deliver complete customer outcomes. Dicker Data does not take a percentage from partners using the platform,” he said.

A part of the platform is that all partners listed on Solution ConX are verified by Dicker Data, Johnson noted.

“We validate capabilities, experience, and alignment before services appear in the marketplace, so partners can engage with confidence, knowing they’re working with trusted, proven providers,” he said.

For their partners, Johnson said Dicker Data’s goal is to help partners expand the value of their customer relationships.

“At the same time, specialist partners gain a structured route to market to scale their services across Dicker Data’s partner community. It’s about enabling growth on both sides of the marketplace,” he said.

In the first year, Johnson said their focus is on “quality and repeatable” success through a subset of trusted partners.

“We’re starting with a curated set of specialist offerings aligned to Microsoft priorities, designed to create immediate opportunity for partners,” he said,

“As the model proves out, we’ll grow the catalogue over time based on partner demand, outcomes and performance.

“Success for us is measured by partners confidently using the platform to win and deliver new solution opportunities, and coming back to use it again.”

Locally designed

Johnson said being a local distributor is “fundamental” to how Solution ConX has been designed.

“We’re deeply embedded in the Australian market, close to our partners, close to what their customers are asking for, and close to the challenges that keep partners up at night,” he said,

“That proximity allows us to identify the right specialist partners and services, and make them available through Solution ConX in a way that’s genuinely relevant to local market needs.”

According to Johnson, Solution ConX has been built locally, for local partners, with a “clear understanding” of how the Australian channel actually operates.

Looking ahead, Dicker Data plans to expand Solution ConX over time, including into New Zealand.

“We believe ecosystem‑led delivery and collaboration will be fundamental to the success of not just modern Microsoft partners, but partners more broadly, as technology and customer expectations continue to accelerate,” Johnson ended.