Ingram Micro Australia and Oracle ink new distribution deal for the region

Ingram Micro Australia is now a part of the Oracle Cloud Distribution Program.

Ingram Micro Australia and Oracle have signed a distribution deal where the distie will give its partners access to Oracle Cloud Infrastructure (OCI) in Australia.

The distributor is now a part of the Oracle Cloud Distribution Program, a regional offering that helps disties expand OCI into new and existing markets.

Hope McGarry, VP and chief country executive at Ingram Micro Australia told the publication that Oracle “complements” Ingram Micro’s existing cloud capabilities alongside its AI infrastructure.

“Bringing Oracle into our stable and our portfolio helps us strengthen what I believe is probably one of Australia's broadest enterprise cloud ecosystems from a distribution perspective,” she said.

“Ultimately, it gives our partners even more choice across cloud, AI, and the enterprise technology stack. It is exciting for the partner ecosystem and for the market, and we're looking forward to building on the relationship here in Australia.”

For Ingram Micro, this relationship is all about giving their partners and customers choice from a multi-cloud perspective.

McGarry said that is “critically important”.

“We have the ability to service a broad range of partners, be it global GSIs, ISVs, partners that are very strong in servicing enterprise and mid-market,” she said.

“Enabling them around the Oracle stack and technology plays and allowing them to be able to have that choice, is important for us to be successful and to help amplify that success through our partner network into the market.”

Oracle distribution partners are members of Oracle PartnerNetwork (OPN), Oracle’s global program designed to help partner companies develop, sell, and implement Oracle cloud and on-premises solutions.

OPN provides technical training, marketing resources, and commercial incentives to accelerate business growth across Oracle platforms

Stephen Bovis, regional managing director ANZ, Oracle told CRN Australia that this relationship gives the customer choice in terms of the partners that they work with.

“We've got partners, for example, that could be specialising in specifically around data, or partners specialising in in AI technologies,” he said.

“There's ISV partners out there as well, which are attractive in terms of being able to bring those services to those customers to help them with the outcomes that they're trying to solve around those challenging areas that they have today.”

McGarry added that this relationship between Oracle and Ingram Micro will help partners navigate the current complexity in the market.

"It's not a single vendor conversation anymore; it is a multi-cloud conversation, and there are lots of ways in which our partners are trying to solve very complex end customer needs,” she said.

“For us that is critically important to be able to give those partners that choice, but to also enable them so that they can go to market and execute, and to be able to help them solve the complexity of the issues they're trying to solve for.

“This does require a very different type of conversation, and enable them to be able to talk multi-cloud to solve for the problems.”

McGarry added that it is not just a “single siloed stack conversation anymore”.

“What we'll be able to do with the relationship is increase the partner's ability to be able to have any style of conversation now, because we've got that opportunity for them to talk more broadly,” she said.

Bovis at Oracle noted that the company will leverage their relationship with Ingram Micro to serve the mid-market better.

“This is all part of I what I'm now seeing is that there's a huge growth opportunity out there, huge market for us,” he said.

“What this does now is give us the ability to cover that market much better.”

For McGarry, success looks like the strengthening of the Oracle Partner ecosystem and being able to look for where the opportunity is by segment.

“It is about trying to work with the partner ecosystem to help them capitalise on the market opportunity,” she said.

“Enabling them, upskilling them, supporting them, working with them to create demand and opportunity.

“The customer needs that they're solving for are probably the most complex they've been in my recollection in the industry, and our relationship with Oracle is another opportunity for us to help them solve those complex challenges that they're trying to solve for their customers.”

Bovis added that this relationship brings accessibility for Oracle’s customers.

“Our customers having the ability to work with a partner of their choice, and for us, it's about helping to enable that,” he said.

“If customers have specific requirements and they're looking to achieve certain business objectives or outcomes, they've got that choice in the market in terms of those partners that they can work with. That is what Ingram Micro gives us; is the ability to get that scale and breadth that we don't have today.”