Confluent unveils new reseller program to help partners scale out their businesses

Sell With Confluent program was created to help resellers take advantage of the US$100bn streaming platform opportunity.

Data streaming platform Confluent has launched its new reseller program to help partners monetise and scale out their businesses.

The program, named, Sell With Confluent is built on three pillars: accelerated profitability and incentives; automation; and strategic marketing and co-investment.

According to the vendor, these pillars are designed to help system integrators close deals faster, and earn more on every transaction.

Sandeep Shirodkar, regional head for APJ, partners and technology group at Confluent told CRN Australia is to remove the friction from traditional reseller models.

“Sell With Confluent is designed to remove that friction,” he said.

“From automated quotes to instant approvals, transparent pricing and co-marketing funds, we’re excited to give partners the speed, simplicity and scalability to lead conversations, close with confidence, and improve their profitability.”

For APAC resellers, Shirodkar said Confluent wants to help partners build sustainable, full-service streaming practices that can scale alongside their customers.

“For many resellers, this is an opportunity to expand beyond one-off transactions and develop deeper relationships with customers and Confluent around modern data infrastructure,” he said.

“By providing streamlined tools and a clearer and more predictable commercial framework, we’re enabling partners to invest with confidence, solve customer needs and increase their long-term revenue potential with Confluent.”

In terms of resellers making money, Shirodkar said they have structured their rewards to ensure that their partners’ efforts in sourcing and closing deals are highly compensated.

“With the program, resellers benefit from double-digit, market-competitive discounts, additional incentives for registered opportunities, stackable rebates for new logos and Apache Flink, and incremental discounts for multi-year contracts,” he said.

“Combined with access to co-investment funds to generate demand, the model is designed to increase both deal profitability and pipeline growth.”

The evolution of the partner program is grounded in direct feedback from their partner ecosystem.

“In speaking with our partners, we consistently heard two themes: they wanted more predictability in how deals are priced and rewarded, and greater autonomy to move at the speed of their customers,” he said.

According to Shirodkar, Sell With Confluent addresses this.

“Standard discounts are automated and accelerated, quoting is self-service, and deal protection means partners can feel reassured that their pipeline investments are secure,” he said.

“This reduces internal friction and gives partners the confidence to act on the opportunity in front of them, knowing their efforts are recognised and safeguarded.”

IBM announced last December that it will acquire Confluent for US$11 billion.