Ringers Western saddles up with Fusion5 to overhaul its ERP platform

Legacy system was struggling to keep up with rising demand for authentic outback Australian clothing.

Australian outback clothing brand Ringers Western has partnered with Fusion5 to overhaul its ERP platform with NetSuite.

The family-founded business has experienced an uptick in demand in recent times and its existing system struggled with busy sales periods and real-time visibility across its 12 retail stores, hundreds of stockists and growing online business.

The implementation was managed by local partner Fusion5 and has integrated finance, operations, inventory management and sales across the Ringers Western business.

Sven Martin, executive director, Fusion5 said when finance and operations are working from different sets of numbers, a great deal of time is lost reconciling figures rather than acting on them.

“A single source of truth means everyone is drawing from the same live data, which removes that friction,” he said.

Adopting NetSuite has also allowed Ringers Western to automating inventory tracking and streamlining order management between locations.

“This frees teams to focus on higher-value work, and real-time insight ensures leadership is making decisions based on what is happening now, rather than last month's reporting,” he added.

As Ringers Western grows, it’s managing multiple currencies, differing tax requirements and consolidating financials but the legacy platform was struggling to scale.

“As organisations expand across regions, they take on real complexity, which becomes difficult to manage manually, and OneWorld is designed for exactly this,” Martin told CRN Australia.

NetSuite’s financial management capabilities have enabled the finance team to eliminate duplicate data entry and increase automation, accelerating reporting and improving decision-making.

As AI plays a greater role in ERP platforms, businesses increasingly require a clean, unified data foundation to generate reliable insights, forecasting, early anomaly detection and the automation of routine finance tasks.

For retailers, that translates into sharper demand and inventory planning and fewer surprises,” Martin said.

“As an implementation partner, our role is to help organisations adopt these capabilities in a considered way, with the right data and governance in place, so they can progress with confidence,” he added.

ERP transformation lessons

Martin offered advice for other organisations looking to overhaul their ERP platforms and improve complex processes, gain real-time insights and scale.

“Streamlining processes reduces manual effort and error, freeing teams to focus on higher-value work,” he said.

Real-time insights ensure decisions are based on what is happening now, rather than last month's reporting, and scalability means the platform grows with the business rather than becoming a constraint.

“Together, they remove much of the operational friction that can otherwise slow a growing business,” he told CRN Australia.

The larger lesson is not to focus solely on the ERP build but to treat the transformation as an organisation-wide project to bring together systems and processes that support the business.

“Ensure clear ownership of the full end-to-end process across ecommerce, inventory, orders, legacy systems, integrations and finance, so every element of the solution aligns to a shared business objective,” he said.

“Defined ownership keeps decisions consistent, testing targeted and the implementation focused on the outcomes that matter most,” he added.