Contentful launches in Australia, says partners are “foundational” for growth

Abby Cohen leads the partnerships arm of the ANZ business.

CMS platform Contentful has launched in Australia in a bid to meet growing enterprise demand for digital experience platforms.

Contentful has appointed Sam Hoare as AVP ANZ, to lead regional strategy, customer engagement, and growth initiatives.

Abby Cohen will lead the partnership arm for ANZ she was previously the ANZ director of alliances, partnerships and marketing at Mirakl.

Cohen told CRN Australia, “Contentful is seeing a strong, growing opportunity across Australia and New Zealand as more organisations modernise their digital experience stacks and move toward composable architectures.

“Our expanding ANZ partner community is helping customers accelerate this transformation by bringing local market expertise, proven implementation experience, and scalable go‑to‑market support.”

Cohen elaborated that channel partners have been, and will continue to be, foundational to their growth.

“Across ANZ, more brands are choosing Contentful to power their modern digital experiences, creating a clear growth opportunity in the region and enabling our local partner community to lead strategic transformations with joint customers,” she said.

According to Cohen, Contentful has a network of digital agencies, consultancies, system integrators, and technology providers that they work with.

Cohen said Contentful is investing in the growth of its ANZ team.

“This will allow us to provide more dedicated, in‑region support for our partners, helping them accelerate customer outcomes and scale composable digital experiences across the region,” she noted.

Its partner program, the Contentful Partner Program, is a global community of partners, offerings, and resources.

Cohen said it is “designed to connect our partners with everything they need to build, deliver, and launch digital products and experiences built on Contentful.”

“Our partner ecosystem is enabled with training, support, and services, alongside marketing and sales programs that accelerate innovation and drive growth for both our customers and our partners,” she said.

The company said it wants to help organisations to build flexible, future-fit digital experience platforms designed for the AI-driven era.

“We are excited to be growing across all functions of the ANZ team, including the partnerships team, which is expanding to offer best-in-class support to our existing and growing partner community,” Cohen said.

Contentful works with more than 100 ANZ customers across a broad range of sectors including retail, travel, insurance and healthcare.