ACCC demands ISPs stop being vague about broadband speeds

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ACCC demands ISPs stop being vague about broadband speeds

The Australian Competition and Consumer Commission (ACCC) has called for better transparency when it comes to information on broadband speed.

The consumer watchdog said there was a clear lack of information available from advertising and other material about actual broadband speed and performance from providers.

ACCC chairman Rod Sims said providing consumers with better information would help promote competition in the retail broadband market.

“At the moment, it is difficult for consumers to access accurate information as broadband advertising is not focusing upon speed and performance," said Sims.

"Consumers are being presented with little information or vague claims like ‘boost’ and ‘fast’, or just pictures in advertising of athletes or animals. Consumers need accurate information about broadband speed and performance so that they can understand if what they are being offered will actually meet their needs.”

The Telecommunications Industry Ombudsman received more complaints about slow internet speeds than any other issue, with 2,159 complaints in the first quarter of 2016.

The ACCC is open to submissions on how to improve transparency in the industry, as well as seek views about why service providers haven't made information easily available in the past.

Submissions close on 25 August.

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