Acronis expands data protection program to the cloud

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Acronis expands data protection program to the cloud

Acronis this week plans to unveil an extension to its channel partner program that it said will help make it easier for cloud service providers to bring the vendor's data protection technology to a wider range of customers.

The new Acronis Partner Program for Cloud is targeted primarily at providers of hosted, managed and telco services while helping more traditional solution providers move quickly into offering services, said John Zanni, chief marketing officer and senior vice president of channels and cloud strategy for the vendor.

The program is available to partners who work with the Acronis cloud, have their own cloud, work with customers' own data centres or some combination of those scenarios, Zanni told CRN USA.

Acronis two years ago launched the cloud version of its solution.

The Acronis Partner Program for Cloud covers Acronis' full portfolio of backup and recovery, disaster recovery, and file sync and share applications, Zanni said. It provides partners with new subscription discounts, market development funds, and other benefits depending on their level in the program.

The tiers of the program are revenue-dependent, with a minimum commitment of US$250 per month in Acronis revenue to get into the base level. "If you aren't able to commit to US$3000 per year, you are not a serious partner," he said. "That's just a couple servers a month."

Acronis is looking at two categories of resellers for the program, Zanni said.

"The first is traditional resellers who have not sold cloud services before but now need to," he said. "We help them add the services and understand subscription-based solutions. The other is resellers already selling other services like Exchange who can now add incremental data protection services."

The Acronis Partner Program for Cloud will be successful, Zanni said.

"I've done this before," he said. "I was with Microsoft's hosting channel for six years and have a lot of deep relationships. We also understand this will require a significant upfront investment to work. We have already committed the resources. We expect a lot of hand-holding in the beginning, but we've invested in that."

This article originally appeared at

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