Artifical intelligence software vendor Complexica has landed a contract with Adelaide air conditioner manufacturer Polyaire to deploy AI solutions with the aim of optimising sales activities.
The deployment includes the company’s “Larry, the Digital Analyst” AI engine, which is composed of a number of various algorithms including Bayesian networks, artificial neural networks, deep learning, and genetic algorithms.
“After evaluating a number of software applications and vendors available on the market, we have decided to partner with Complexica for sales force optimisation and automation,” Polyaire managing director Aemel Nordin said.
“We have found Complexica’s applications to be best suited for our extensive SKU range and large set of customers, being capable of generating recommendations and insights without burdening our sales staff with endless data analysis and interpretation.”
Also part of the deployment is Complexica’s customer opportunity profiler (COP), which analyses customers and prospects in real time – including sales volumes, social media activity, complaints and service levels.
The continuous analysis and data gathering would direct salespersons to what the COP finds as the best opportunities in each territory, while also providing personalised messages and insights for each sales call.
“We have been enjoying working with Complexica and particularly like their partnering approach to solving customer problems,” Nordin said.
“We look forward to deploying Complexica within our business to help sales staff focus on what they do best – providing maximum value and service to our customers.”
Complexica chief executive Matthew Michalewicz said his company looked forward to driving business benefits for Polyair
“Our proprietary computational engine, Larry, the Digital Analyst, will provide Polyaire with advanced capabilities for customer segmentation, profiling, and personalisation within an automated and recommendation-driven environment, thereby leading to improved sales and marketing effectiveness and better engagement with customers."
In May last year, Complexica landed a contract with Pfizer to deploy its AI solution within the pharmaceutical giant's Australian operations.