The website has been designedwith Web 2.0 features, improved search functions, and a new navigation structure.
It also incorporates the Alloys divisions that previously had separate websites including Network Video & Security, Home Automation and the Alloys Reseller Finance arm, Alloys Assist.
Kane Ford marketing manager for Alloys said the site has been designed by, and for our resellers.
"It includes the features our resellers have asked for, plus it delivers the functionality they need," he said.
"The site is our 24 hour window to the business so it was important that it could help our customers as much as possible, with information, education, choices and campaigns.
"It now does this well, but also provides customer added features like, associated products, favourite shopping lists and simpler transactions."
Paul Harman CEO of Alloys said traditionally, distribution websites are no more than online shops.
However, he said the site breaks this mould by offering a comprehensive information resource centre.
"The consolidation of our different divisions into one site provides our resellers the opportunity to expand their markets and differentiate their product offering," said Harman.
"The website is important for us, as we wanted the site to deliver in the same ways as our staff do, that is provide non-traditional services to our customers."
Resellers are encouraged to visit and trial the new website on www.alloys.com.au . Registered Alloys customers can access the site with their current login details.