Amaysim taps into NBN disillusionment with trial offer

By on
Amaysim taps into NBN disillusionment with trial offer

Amaysim is hoping to play on some of the cost confusion surrounding modern broadband services by offering a ‘first month free’ trial of its NBN plan, announced in February.

The telco is reporting that while five million home and businesses are ‘NBN-ready’, less than half of that number have signed up for an NBN plan because of ‘cost and complexity’ barriers. Amaysim hopes to tap into that market.

The offer will be available to all new NBN residential customers from now until the end of the month.

Amaysim commercial director of broadband Rob Appel said it was understandable that customers would want to get hands-on with a service before committing long-term.

“All too often the major providers are scaring people into making long term commitments for a service they may not be familiar with,” he said.

“To help break down the barriers that might be holding people back, we’ve taken a similar approach to subscription streaming services and launched this industry-first NBN free trial,” he said.

 
Got a news tip for our journalists? Share it with us anonymously here.
Copyright © CRN Australia. All rights reserved.
Tags:

Most Read Articles

You must be a registered member of CRN to post a comment.
| Register

Poll

What's your reaction to Microsoft shifting Azure prices into $US?
Upset that we'll pay more
We'll manage it, but wish prices were consistent
Not a problem - we already purchase in $US
We'll move to other clouds
View poll archive

Log In

Username / Email:
Password:
  |  Forgot your password?