Amazon Web Services has introduced a new competency for consulting partners who are helping enterprise customers store a large amount of data in the public cloud.
The latest AWS badge accredits partners that have demonstrated "deep domain and consulting expertise" leveraging a variety of cloud storage solutions across four primary use cases: primary storage, archiving, backup and recovery, and business continuity, Jeff Barr, chief evangelist for AWS, said in a blog post.
"Organisations are asking for help managing the exploding volume, increasing cost and expanding complexity of data storage," Barr said. "Customers use AWS to address data storage problems with application development, backup and recovery, tape replacement, archive and compliance requirements, and data centre shutdowns."
Solutions to those data challenges can take advantage of Amazon's object, block or file storage offerings, he said.
Amazon introduced a storage competency for third-party technology partners in 2014 to certify their products. The consulting version helps customers identify solution providers with expertise in architectural best practices and implementing many of those third-party solutions.
Barr noted the challenge posed by storage demands in modern data-intensive environments.
"Solutions designed for specific environments may span multiple services, requiring phased migrations and tightly managed transitions to keep businesses up and running," he said.