AMD has launched three new processors that it expects will put pressure on Intel's seventh-generation Core products, both in price and performance.
The company introduced three, 8-core Ryzen 7 models which are based on the new AMD Zen core microarchitecture and are targeted for PC gamers and enthusiasts.
AMD's three Ryzen 7 chips, which all have 8 cores and 16 threads, range in base clock from 3 GHz for the 1700 model to 3.6GHz for the 1800X model. The chips also range in suggested pricing, from US$349 (A$460) for the 1700 to US$499 (A$659) to the high-end 1800X.
AMD's pricing and performance specs target Intel's new seventh generation Core i3, i5 and i7 Kaby Lake products, which were released last year. For instance, the company's high-end 95W TDP Ryzen 7 1800X is only US$499 – while its equivalent Intel silicon chip, the 140W TDP i7-6900K, costs US$1050.
The company pitted its products against Intel to appeal to enthusiast customers – for instance, AMD said its Ryzen 5 bested Intel's Core i5 7600K processor, saying that the chip beat out Intel's flagship product by more than 60 percent in multi-threaded CPU testing.
"With Ryzen 7 desktop processors, AMD delivers to PC gamers, prosumers and enthusiasts both the highest performance and the lowest power 8-core desktop PC processors, bringing the absolute best PC experience to millions of people," AMD chief executive Lisa Su said.
Intel responded to AMD's new processor pricing through dropping its own products' prices. The company dropped its six-core Intel Core i7-6850K price on Micro Center from US$700 to US$550 this past week.
AMD has plans to continue its processor barrage, the company will release two more Ryzen processors during the second quarter of 2017.